The three themes Print, Promo and Sign form the backbone of Visualize Expo. Print continues to lay the foundations for the event, serving as the basis for both signage and promotional solutions. This includes both traditional printing methods such as offset and digital printing options such as 3D printing, laser printing and much more.

Visitors come to the exhibition to discover new trends, to network, for information and inspiration, or are specifically looking for a particular company or product.

It is primarily the creators within this community who are interested in print, such as printing houses and print shops, but also signage and advertising agencies. Final decision-makers, print specialists and graphic designers are looking for materials, software and machinery to ensure the continuity of their own production processes, to optimise production, and some are seeking opportunities for expansion. Other target groups with an interest in print technology include the textile industry, communications and marketing agencies, as well as end users from the leisure and events sector, the public sector and retail.