Meet the advisory group
The Visualize Expo advisory group consists of professionals from various segments of the graphic and visual communications industry. They advise and collaborate with the Visualize Expo team on positioning, content, target audiences, and partnerships, ensuring that Visualize Expo aligns optimally with market needs.
Huib Kolen
Huib Kolen is Marketing Director Benelux at Ricoh and responsible for the marketing strategy in the region. He has developed within Ricoh from a business development specialist to a strategic marketing leader. Huib combines technical product and market knowledge with a strong focus on customer needs and segmentation.
Jordy de Jong
Jordy de Jong is Marketing & Business Development Manager at Probo. He is responsible for the marketing strategy and developing new market opportunities for print professionals. In line with Probo’s mission, facilitating future-proof entrepreneurship, he connects the market with Probo’s production house, an advanced ecosystem of machines, materials, and applications.
Nadine van Eeuwijk
Nadine van Eeuwijk works within the marketing team at Canon Benelux. She develops and coordinates marketing activities with a strong focus on commercial effectiveness and consistent brand representation. Event organization forms an important and recurring part of her work.
We are building the future of print together: scalable, innovative, and entrepreneurial.
At Canon, we believe in the power of imagery and innovation. Participating in Visualize 2027 gives us the opportunity to show how print and digital technology come together, and how we inspire our customers to push the boundaries of visual communication.
René de Heij
René de Heij is Managing Director at Print.com and responsible for the further growth, strategy, and positioning of the online print platform. Previously, he held roles including General Manager at Drukwerkdeal and Probo. With his broad experience in online print, scalable growth models, and commercial strategy, he makes a direct contribution to Visualize Expo.
Bart Lauwaert
Bart Lauwaert is responsible for sales and marketing at Grafische Groep Matthys and is a board member of the Vouwkarton Platform. He has over twenty years of experience in the graphic sector, specializing in cold foil finishing for folding carton packaging. Additionally, he is active within the Association of Dutch Packaging Experts.
Hendrik Koemans
Hendrik Koemans holds a management position at Inkcups and has extensive international experience in the graphic, promotional, and print industries. His career spans sales, marketing, and management roles, including at Philip Morris International and within the promotional sector. He possesses knowledge of product materials and printing techniques for promotional and industrial applications.
Gerjanne van der Horn
Gerjanne van der Horn is Team Manager Visual Communication (VISCOM) at IGEPA and a trusted point of contact for customers. She delves into every question and keeps searching until she finds the best solution. Together with (product) managers and marketing, Gerjanne ensures a clear direction, innovative products, and effective communication, so that customers always receive the most suitable solution.
Jolanda de Graaf
Jolanda de Graaf is Marketing and Communications Manager at KVGO, the trade association for over 600 graphic companies. As an experienced communications professional, she translates strategy into creative and visible communication. At KVGO, Jolanda focuses on future-oriented communication that builds trust, connects members, and strengthens the profession.
Hendrik Koemans
Hendrik Koemans holds a management position at Inkcups and has extensive international experience in the graphic, promotional, and print industries. His career spans sales, marketing, and management roles, including at Philip Morris International and within the promotional sector. He possesses knowledge of product materials and printing techniques for promotional and industrial applications.